A LITTLE COMFORT, EVERY DAY
Good tea. Good values. Made for every day.
Hüg—pronounced ‘heug’—is all about simple, feel-good tea. Full of flavour, responsibly sourced and made with care for people and planet, it’s a little moment of comfort to enjoy every day.
Shop the Hüg Collection
Opens the Hoogly online shop for checkout.
Hüg—pronounced ‘heug’—is inspired by the feeling of warmth, comfort and contentment found in life’s simple moments. Made with carefully selected teas and ingredients, each blend delivers a satisfying everyday brew in just 1–3 minutes.
Hüg. A little comfort, every day.
Familiar favourites and feel-good flavours for every kind of everyday moment. Available in boxes, reusable jars and refills through the Hoogly online shop.
Choose your favourite Hüg below. Your purchase will be completed securely through the Hoogly online shop, where your order will be packed and dispatched by the same independent team.
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Bright bergamot and a gentle citrus lift.
Black tea
Contains caffeine
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All the familiar comfort, without the caffeine.
Decaffeinated black tea
Decaf
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Fresh, easy-going and beautifully mellow.
Green tea
Contains caffeine
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Zesty warmth with a lively ginger finish.
Herbal infusion
Caffeine-free
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Discover all nine Hüg flavours, with five individually wrapped tea bags of each. The perfect way to find your favourites or share a little comfort.
Tea collection
Variety of blends
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Hüg is Hoogly’s sister brand. You’ll see the Hoogly name during checkout and in your order confirmation.
A great everyday cuppa should taste good, feel good and be made with consideration for the world around us.
Our unbleached tea bags contain no plastic and are designed to break down naturally.
The tea bag, string and tag can all be placed in your home compost after brewing.
We choose our ingredients with care and work with responsible sourcing standards that support tea farmers and their communities.
Every Hüg blend is made in the UK using carefully selected natural ingredients.
Everyday tea collection · Finer-cut teas and ingredients · Ready in 1–3 minutes · Familiar, comforting flavours · Accessible price · Made for everyday convenience
Premium tea collection · Fuller-leaf teas and ingredients · Larger pyramid tea bags · Ready in 3–5 minutes · Imaginative, distinctive blends · Made to brew and savour slowly
Two different tea experiences, created by the same independent team with shared values and care for people and planet.
A box of 20 individually wrapped tea bags.
A reusable glass jar containing 40 individually wrapped tea bags.
A 40-teabag refill box for topping up the jar.
Every tea bag is individually wrapped to help keep your Hüg fresh and full of flavour.
Hüg is available to purchase through the Hoogly online shop. You’ll see the Hoogly name during checkout and in your order confirmation, but your Hüg tea will come from the same independent team and be packed with the same care.
Shop All Hüg Tea
